Google Expanded Listings vs. Home Page
Are Google's expanded search links more efficient in navigating users to the information they want than the home pages they conceal? Jason Fried seems to think so. Whether you agree or not, Fried's article from 37signals begs the question: Should we...
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Follow Web Standards as a Best Practice for Building Websites
Is your site up to standards? Research shows that following current web standards can impact the success of your site. Since Bright Orange Thread designs with these web guidelines in mind, we figured we’d tell you a little bit more about them....
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One Month in Retrospect
Julia, our newest writing intern from the University of Delaware, reflects on her first month working at Bright Orange Thread!...
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Writing for the Web Training
Did you know that most web users only read the first 3 words of a paragraph before deciding to continue reading?Neither did our clients who took part in our new web training session, Writing for the Web. In fact, they were surprised by a lot of th...
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Welcome Julia
We are pleased to announce Julia Nollen as the newest addition to the BOT team. Julia is a rising senior at the University of Delaware where she studies English, Film, and Interactive Media. Through her media courses, Julia has learned that web wr...
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Every website needs an Email Marketing Campaign
With frequent email campaigns, you can keep your business top-of-mind with subscribers and drive them to your website or company blog, ultimately increasing the chances of a sale....
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Bright Orange Thread to take part in DELCO’s Tabletop Showcase this Thursday
Bright Orange Thread will be "on display" at the Delaware Valley Multi-Chamber Mixer & Showcase this Thursday, June 17th at Harrah's in Chester....
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Site Launch: We’re “springing” 2 new sites for PMA
There's still a little bit of spring left, right? (First official day of summer is June 21st.) We recently completed two new micro-sites for the Produce Marketing Association (PMA), which highlight two of PMA's biggest events of the year: Fresh Summ...
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Improving Tech Support between Client and Designer
If you’re having your website re-designed, chances are that you and your web designer/developer will run into some issues with how the site displays across different web browsers. With so many different browsers out there and so many different ...
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Site Launch: Refresh for PartnersFirst’s website
Affinity credit card issuer, PartnersFirst, didn’t need a complete redesign of their website, but they did have a few problem areas concerning the site’s User Experience....
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